NUS Overseas Colleges
India
Introduction
The India Opportunity #1 - Fortune at the Bottom of the Pyramid*
Where is the world’s most exciting, fast-growing new market?
It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world’s poorest people escape poverty – profitably.
The Indian and Multinational corporations have not only limited innovative solutions for the Indian market but are now taking these innovations to international platform and are treating India as a BOP Innovation and Research Hub.
*Excerpts taken from “The Fortune at the Bottom of the Pyramid”, C.K Prahalad.
The India Opportunity #2 - Pulling off the Impossible with Breakthrough Innovation*
When you think of innovation, which companies come to mind? Can you think of an Indian company?
The last decade has seen the emergence of true innovation in India. We have seen Indian companies as innovators in software services, pioneering the creation of entirely new industries like KPO. Companies are now beginning to beat and not merely meet global benchmarks.
*Excerpts taken from “Making Breakthrough Innovation Happen”, Porus Munshi.
The India Opportunity #3 - A Hotbed for Social Enterprises*
If you know anything at all about social enterprise, you are probably familiar with the fact that many of the case studies cited as successful are Indian in origin. Case in point: Aravind Eyecare, Jaipur Rugs, Barefoot College, d.Light. It makes you wonder: Is India better at producing social entrepreneurs than other countries? Is there something in the water? And if India really has cornered the social enterprise market, how did they do it? Read more at: GOOD
NOC Entrepreneurial India! was launched by the NUS Overseas Colleges to provide both postgraduate and undergraduate students the opportunity to discover entrepreneurship in India as well as experience the richness of India’s culture. The program is also designed as a training ground for students to develop both business and personal skills.
Participation on the program entails immersion by internships in India for periods of three months (May - Jul) or six months (Feb - Jul or Jul - Dec). The immersion includes an “India familiarization” workshop that exposes participants to a broad overview of entrepreneurial opportunities and challenges of operating in India.
For internships, students can look forward to interning in a diverse range of organizations ranging from start-ups, to multinationals to non-profit organizations.